Q: I have an interview coming up and frankly, I don’t really know if I want to go. I did some research online to find out as much as possible about the company and the reviews are not good – bad pay, no advancement, unmotivated workforce, etc. The interview was set up by a good friend and I don’t want to seem ungrateful, but I feel like I have all the information about the company I need and it’s telling me to run! I don’t want to waste their time or mine, but I’m not sure how much weight I should put into online company reviews.

A: That’s a great question for many reasons. First, let’s start with the obvious. Several studies exist that claim online reviews skew people’s purchasing decisions. If you do your research before making an important choice … you may even put more weight into what you’re reading.

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